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Check history of Peter England


Established in 1889 in Londonderry, Ireland, Peter England has evolved from providing British soldiers with fine Khaki trousers during the Boer War to becoming India’s Leading Menswear Brand. In 1997, the brand ventured into the Indian market and, by 2000, had found a new home under the Aditya Birla Group’s umbrella. Renowned for its authenticity and value, Peter England caters to the diverse fashion needs of young Indian men, holding a steadfast position in both formal and casual menswear segments. The brand’s offerings extend to innovative collections in denims, linen, festive wear, Indies kurtas, accessories, and more.

Born amidst the Boer War in 1889, Peter England’s journey to becoming one of India’s most trusted brands is a testament to its enduring legacy. Acquired by the Aditya Birla Group in 2000, Peter England quickly ascended to the pinnacle of menswear in India. CEO Ashish Dikshit leads Madura Fashion and Lifestyle, the country’s largest clothing manufacturer and the division that oversees Peter England.

Headquartered in Bangalore, Karnataka, Peter England has grown into a household name, with its registered address at Madura Fashion and Lifestyle Plot no 56 Regent Gateway Doddanakundi town Kiadb Industrial Area ITPL Road, Bangalore, Karnataka 560048 India.

Rapidly becoming the leading menswear brand, Peter England secured its place among the top 5 most trusted brands in the apparel category for seven consecutive years. With a robust presence in India and expanding its footprint globally, the brand’s success is attributed to a massive network covering 150 towns and cities, 700+ brand stores, and 3000+ multi-brand outlets, boasting a customer base of 4 million individuals.

Offering a diverse range of high-quality products, Peter England’s catalog includes top wear (shirts, t-shirts), bottom wear (innerwear, trousers, chinos, shorts, jeans), sets (ethnic and loungewear), accessories (ties, belts, wallets, sunglasses, pocket squares, cravats, and combo packs), layers (suits, blazers, sweatshirts, jackets, and sweaters), and footwear (formal and casual).

Initially focusing on the working class and corporate sectors, Peter England has expanded its offerings to cater to the mass and general categories, introducing an extensive collection of casual and everyday wear. The brand’s commitment to excellence has earned it numerous accolades, including the ET Brand Equity Most Trusted Brand for seven consecutive years (2014), the AFO (Asia Retail Congress) award for Best Innovation Initiative Implementation (2015), the Customer Loyalty Summit award for the Best Customer Relationship Management Program (2017), and recognition from Flipkart Fashion Conclave for the Best Performing Brand in Men’s Formal Casual Wear (2017).

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