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A new Indian startup, Waterful™, is shaking up the hydration market with its natural fruit drink mixes. Founded in 2022 by Prathish Nair, Baranidharan Pacha, and Muyeen Munaver, the company offers a healthier alternative to sugary and artificial beverages.
Waterful™’s drink mixes are designed to add essential nutrients back into purified water. Each sachet makes a 250ml serving and provides 25% of the daily recommended allowance of over 10 vitamins and minerals.
Key features of Waterful™ products include:
- 100% natural flavors and colors
- Plant-based ingredients
- Low sugar content (3.9 grams per serving)
- No artificial sweeteners or preservatives
- Caffeine-free and gluten-free
The brand has already gained traction in the Indian market, partnering with luxury hotel chains like Leela Palace and JW Marriott. Golf clubs and schools have also started offering Waterful™ as a healthier hydration option.
Waterful™ is available through direct-to-consumer channels, making it accessible to health-conscious consumers across India. The founders hope their product will encourage people to rethink their hydration habits and choose a more natural way to stay hydrated.